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What is Guerilla Marketing and Examples

Guerrilla marketing is the strategy of creating surprising but affordable marketing campaigns. Here is a guide on how to use this strategy effectively.

Seller Spotlight: The Floodgate

Getting Your Business Listed on Google: Why it’s so Important

Google business listings can signpost people to you. Here, we explore the importance of getting a profile with Google My Business – and how to do it.

How to Boost Facebook Posts to Drive Reach and Engagement

If you want to know more about boosting Facebook pages, and how they can improve the reach of your business, we’ve all you need to get started.

400º Pizzeria, Cambourne

Making pizzas started as a hobby for Sam Corban after his move to Cambourne a few years ago. It has since evolved into 400° Pizzeria, a thriving pop-up business that attracts customers from all over to enjoy oven-fired pizzas every Friday night.

How to Stop Your Email from Getting Sent to Spam

Email marketing is an important factor for improving customer retention. Learn how you can avoid email spam filters with our tips to avoid junk mail.

The Mindset of a Networked Shopper, Explained

With the rise of social media, shoppers care more than ever about showcasing and vetting purchases online. Here’s how sellers can craft shareable moment

Holiday Headaches Solved: How to Handle Christmas Returns Online

With all of the gift-giving this season comes the inevitable rush of returns. Here’s how sellers can turn product returns into loyal, satisfied customers.

The Mindset of an Experiential Shopper, Explained

Experiential shoppers want lasting memories as gifts. From wine tastings to spa days. Here’s what sellers need to know about capturing their attention.

How Mama Fuego Used Square for Restaurants To Streamline Payments

Going into the business together was a natural move for the De La Vega family, which grew organically through dinner table conversations, bouncing ideas back and forth, and chatting about interiors, food and coffee.

Roots Cafe, Abergele

Located on the grounds of Gwrych Castle and gardens in North Wales, Roots Cafe has been around for as long as the locals can remember.

Yamabahçe, St Christophers Place

Yamabahce is a pide specialist, with a variety of daily-changing menu items available. There are no reservations required, and it opens early for baked-egg brunches.

Introducing Square for Restaurants

Square for Restaurants is a purpose-built point-of-sale platform with software, hardware and payments to streamline your entire restaurant operation.

How to Create the Perfect Christmas Pop-Up Experience

Christmas pop-ups can be a great way to build a customer base and test products. Here is some Christmas-themed advice for sellers looking to get started.

The Mindset of a Christmas Bargain Hunter, Explained

Christmas and the New Year offer some of the best sales of the year, especially for more strategic shoppers. From creating FOMO to gamifying deals, here’s how sellers can prepare.

The Mindset of a Christmas Holiday Procrastinator, Explained

For some, last-minute Christmas shopping is inevitable. For procrastinators, convenience and speed make or break a purchase. Here’s how sellers can prepare.

Introducing Square Terminal, an All-in-One Card Machine

Meet Square Terminal, Square’s new hardware to replace legacy, keypad card machines.

Omnichannel vs. Multichannel: What are the Differences

Do you need to learn about the differences between omnichannel and multichannel commerce? Read our guide to improving your customer experience.

Why It's Important to Track Employee Breaks (and How to Do It)

UK law states employees should have at least a 20-minute break if they work more than six hours a day. Find out why it’s important to monitor your staff.

How to Protect Your eCommerce Business from Fraud

We want to make sure you’re equipped to manage the risks that come with taking eCommerce payments. We’ve broken down the steps you can take to safeguard your business and compiled a checklist.

5 Ways to Attract More Clients to Your Wedding Business

Whether you’re a caterer, florist, photographer or planner, here are some tried and true ways to attract new clients to your wedding business.

How To Leverage Facebook Insights to Benefit Your Business

Facebook provides Insights to help you better understand your audience. Here’s how to transform those analytics into growth.

Voice and Tone: An Integral Part of Your Email Marketing Strategy

Voice and tone determine what you say to customers, and how you say it. Find out how to get both right and boost your brand and email marketing strategy.

5 Ways to Have a Positive Impact on Your Community

Small businesses are an important part of communities. Here are a few tips to make sure you have a positive impact on yours.

Powering Entrepreneurial Refugees With TERN

We spoke to three inspirational entrepreneurial refugees during London Tech Week to hear first hand their experiences of setting up and running businesses as refugees, and the challenges of accessing technology and finance.

Customer Retention Guide: How to Maintain a Strong Customer Base

Find out all you need to know about the key metrics for measuring customer retention and how to keep people coming back.

5 Ways to Earn Money in Retirement

If you’re thinking about taking on entrepreneurship as your second act in retirement, here are a few options to help you get started.

Earn Extra Money with These Side Hustles for the School Year

With school starting back soon, do you know how you’ll earn extra money this semester?

Why It’s Time to Add a Customer Loyalty Programme

One of the best ways to earn and keep loyal customers is with a customer loyalty programme. Learn the benefits and master the basics here.

8 Marketing Tips to Boost Sales this Summer

With the sun shining and school holidays around the corner, here are our top marketing tips for driving sales this summer.

How to Survive Your Business’ Slow Season

If you’re in or approaching your slow season, here’s a few ways to get organised or be creative and make it work in your favour.

10 Steps for How to Start a Podcast

Wondering how to start a podcast? Our quick guide tells you what you’ll need, from equipment and software to hosting and promoting.

How to Reduce Food Waste in Your Restaurant

Food waste could be costing your business more than you’d think. Here, we look at some effective ways to reduce food waste in your restaurant.

What Are Business Analytics and Intelligence Tools?

As a business owner, you have critical decisions to make. Learn how business intelligence tools can help you make the right choices.

What Is a Unique Selling Proposition?

Your unique selling proposition is what sets your business apart from competitors. Here are a few tips for developing one.

How to use POS Reports & Analytics to Make Better Business Decisions

Read our guide to discover how you can use POS reports and analytics to make more effective business decisions